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Debossing

Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the products surface.

Advantages

Higher perceived value than other forms of branding.
The branding becomes part of the product and is permanent.
The product can be shipped as soon as heat pressing is finished.

Limitations

Has a higher initial setup cost than other forms of branding as an engraved metal plate must be made. This is a one off cost and is not applicable to repeat orders if the artwork remains unchanged.

Artwork Requirements

The artwork should be supplied in vector format.